The fact that Coca Cola is able to rebrand itself using just a fraction of its original logo shows the true power of branding. Not even the entire logo or name is needed for the consumer to recognize the brand! Impressive.
Billboards may seem a bit antiquated in this new age of integrated marketing, but that doesn’t mean that they can’t be cool. In fact, when a billboard does something unexpected and interesting, it can still be the most effective at grabbing people’s attention and piquing their interest. Business Insider has the 24 coolest billboard ads they’ve ever seen, and we have to agree that they’re pretty cool.
